{"id":1111,"date":"2022-01-01T22:30:35","date_gmt":"2022-01-02T04:30:35","guid":{"rendered":"https:\/\/clicktotweet.com\/blog\/?p=1111"},"modified":"2022-01-01T22:36:12","modified_gmt":"2022-01-02T04:36:12","slug":"the-future-of-influencer-marketing-8-predictions-for-2022","status":"publish","type":"post","link":"https:\/\/clicktotweet.com\/blog\/the-future-of-influencer-marketing-8-predictions-for-2022\/","title":{"rendered":"The Future of Influencer Marketing: 8 Predictions for 2022"},"content":{"rendered":"

In recent years, we have all seen the impact that influencers can have on brands.<\/p>\n

This explains why more and more businesses are jumping on the influencer marketing bandwagon. In fact, the global market value of influencer marketing has more than doubled since 2019 to reach $13.8 million<\/a> in 2021.<\/p>\n

This proves that the future of influencer marketing is booming with opportunities for brands.<\/p>\n

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That being said, influencer marketing is rapidly changing\u2014thanks to the evolving social media landscape and ever-emerging technologies.<\/p>\n

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<\/a>8 Trends That Will Shape the Future of Influencer Marketing<\/h4>\n

Almost 63%<\/a> of marketers plan to increase their influencer marketing budgets in the next year. That only makes sense.<\/p>\n

When done right, influencer marketing can help you expose your brand to a new audience, increase brand awareness, build credibility, and improve your bottom line.<\/p>\n

Now, to do it right, you need to stay updated on the trends that might shape the future of influencer marketing.<\/p>\n

What do customers expect from influencers? What new technologies should you watch out for? And most importantly, what kind of influencer partnerships will dominate?<\/p>\n

Without further ado, let\u2019s get to the main predictions for the future of influencer marketing in the coming years.<\/p>\n

<\/a>1. A Greater Emphasis on Micro-Influencers<\/h4>\n

It\u2019s becoming more and more obvious that the future of influence marketing is micro.<\/p>\n

While it may seem counter-intuitive to partner with influencers with smaller audiences, statistics prove otherwise. As per a report by Fohr and Later, micro-influencers have the highest engagement rates\u2014about 7%<\/a>.<\/p>\n

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Micro-influencers typically have a much stronger connection with their followers. Besides, since they seem more approachable and less celebrity-like, it\u2019s easier for people to relate with them. This in turn translates to more trust.<\/p>\n

Several brands from across the world are growing exponentially by partnering with micro-influencers at scale. One of the best examples is Daniel Wellington.<\/p>\n

The watch brand sends free premium watches to nano and micro-influencers in exchange for social media publicity.<\/p>\n

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Image via <\/em>Instagram<\/em><\/a><\/p>\n

Needless to say, nano and micro-influencers will dominate the future of influencer marketing.<\/p>\n

<\/a>2. Long-Term Partnerships Will Take Precedence<\/h4>\n

Trust isn\u2019t built overnight. That is why the future of influencer marketing lies in ongoing, long-term partnerships.<\/p>\n

It\u2019s unlikely for a single sponsored post to generate a lot of sales, no matter how engaged the influencer\u2019s audience is. When followers see an influencer promoting a product multiple times, the chances of them making a purchase is much higher.<\/p>\n

Besides, long-term partnerships enable influencers to really understand the brand and its ethos. This makes it much easier for brands to grant influencers more creative freedom to produce content.<\/p>\n

To make the most of this influencer marketing trend, partner with influencers that really align with your brand\u2019s values. What\u2019s more, spend some time getting to know them well. Finally, consider using a CRM<\/a> tool to better manage the chosen influencers.<\/p>\n

<\/a>3. Increased Demand for Real, Unfiltered Influencer Content<\/h4>\n

The charm of a perfect-looking feed is slowly dying out. While such accounts and posts were a treat to look at, they aren\u2019t what the audience wants anymore.<\/p>\n

People expect influencers to put out real, unfiltered, unbiased content. This could include #NoFilter posts and content that gives people a sneak peek into influencers\u2019 lives.<\/p>\n

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Image via <\/em>Instagram<\/em><\/a><\/p>\n

Captions that are written straight from the heart and honest feedback will also become highly sought-after.<\/p>\n

The question is: how can brands capitalize on this influencer marketing trend?<\/p>\n

For starters, you\u2019ll have to make sure that the influencer you\u2019re collaborating with is genuinely excited about your product.<\/p>\n

In addition to that, encourage influencers to also talk about things they don\u2019t particularly like about your brand. This will go a long way in showing your brand\u2019s integrity and the influencer\u2019s authenticity.<\/p>\n

<\/a>4. Newer Influencer Marketing Platforms will Emerge<\/h4>\n

Gone are the times when influencer marketing was restricted to platforms like Instagram and Facebook.<\/p>\n

2021 has made one thing clear\u2014there\u2019s always going to be room for newer social platforms for influencer marketing<\/a>.<\/p>\n

Influencers are already making their presence known on platforms like TikTok. What\u2019s great is that TikTok\u2019s algorithm makes it extremely easy for users to go viral.<\/p>\n

For example, popular TikTok influencer Bella Poarch raked up all her followers on the platform in just one month. This was the result of a lip-syncing video she shared, which has over 53 million likes today.<\/p>\n

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Image via <\/em>TikTok<\/em><\/a><\/p>\n

What\u2019s more, the future of influencer marketing lies in innovative tools and features specially designed for brands and creators. For instance, Facebook\u2019s Brand Collabs Manager<\/a> can hugely aid brands in finding the right influencer for their needs.<\/p>\n

<\/a>5. Twitter Will Become More Popular<\/h4>\n

For many years now, Twitter\u2019s role in influencer marketing has been rather subdued.<\/p>\n

This is because the platform is often perceived as more serious and less fun than its counterparts.<\/p>\n

But here\u2019s the thing: using Twitter influencer marketing<\/a> can enable brands to target a completely different demographic, without leaving out the youth.<\/p>\n

Besides, it is often seen that conversations on Twitter continue in the offline space. Thus, the platform is highly effective in creating both an online and offline impact.<\/p>\n

Brands are gradually starting to recognize this. They now see that although Twitter may require a slightly different approach, it\u2019s going to be an integral part of the future of influencer marketing.<\/p>\n

<\/a>6. Video Content Will Continue to Dominate<\/h4>\n

We live in an age of content fatigue. So, people want content that\u2019s engaging, as well as easy to digest. Video content fits both of these criteria.<\/p>\n

This explains why the future of influencer marketing will be ruled by video content.<\/p>\n

Besides, popular social media platforms seem to be encouraging video content themselves. TikTok, for instance, is completely video-based. Instagram too saw value in video and came up with Reels to keep up with the trend.<\/p>\n

Take a look at travel influencer Aakanksha Monga\u2019s recent posts, each of which is a video:<\/p>\n

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Image via <\/em>Instagram<\/em><\/a><\/p>\n

So, to make the most of influencer marketing in the coming years, have influencers post different types of video content. Experiment with testimonials, educational videos, and even live videos to see what works best for your brand.<\/p>\n

<\/a>7. A Greater Focus on Social Issues and Inclusion<\/h4>\n

The past two years really shed light on the lack of representation and inclusivity in the sphere of social media and influencer marketing.<\/p>\n

Social platforms, along with brands, were called out for being anti-black, anti-fat, and so forth. This kickstarted a drive to inch closer to inclusion.<\/p>\n

Naturally, this will require brands to change which influencers they choose to partner with. But simply collaborating with a diverse set of influencers won\u2019t be enough.<\/p>\n

Brands will also have to go the extra mile by taking a stand on issues related to social justice that they have been able to shove under the rug in the past.<\/p>\n

For example, the ice cream company Ben & Jerry\u2019s frequently posts about social and environmental issues on its social accounts.<\/p>\n

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Image via <\/em>Instagram<\/em><\/a><\/p>\n

Remember\u2014the future of influencer marketing is rooted in inclusivity and fair practices.<\/p>\n

<\/a>8. Non-Human Influencers will Start to Have Influence<\/h4>\n

CGI (Computer Generated Imagery) has moved beyond the movies today. It has entered the realm of influencer marketing.<\/p>\n

Simply put, CGI influencers are created by developers and graphic designers. While their existence is fake, their influence is very very real.<\/p>\n

There are several reasons why people would follow these influencers on social media.<\/p>\n

For starters, they are entertaining. Furthermore, people are curious about these influencers, and their creators. Thirdly, CGI influencers are widely touted for giving helpful advice.<\/p>\n

A recent study sheds light on the massive impact that these influencers can have on consumer behaviour:<\/p>\n

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Image via <\/em>GRIN<\/em><\/a><\/p>\n

So, how exactly can you partner with these CGI influencers?<\/p>\n

Just like you\u2019d partner with a human influencer!<\/p>\n

CGI influencers are generally owned by influencer agencies<\/a>, or in some cases, by businesses themselves.<\/p>\n

The most popular CGI influencer out there is probably Lil Miquela. Big brands such as Samsung, Calvin Klein, and Prada have already partnered with her in the past.<\/p>\n

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Image via <\/em>Instagram<\/em><\/a><\/p>\n

Clearly, the future of influencer marketing will be largely shaped by technology.<\/p>\n

CGI influencers can help brands avoid human errors and keep things simple and straightforward.<\/p>\n

<\/a>Gear Up for the Future of Influencer Marketing<\/h3>\n

Whether you\u2019re just getting started with influencer marketing or looking to ramp up your strategy, you need to watch out for these predictions.<\/p>\n

After all, if you don\u2019t keep up with the trends, you won\u2019t be able to generate a satisfactory ROI.<\/p>\n

Which of these predictions do you think will definitely shape the future of influencer marketing? Share your thoughts in the comments below.<\/p>\n

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Gaurav Sharma is the founder and CEO of Attrock<\/a>, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions |\u00a0 300K organic monthly traffic. He also contributes to top publications like HuffPost, Adweek, Business 2 Community, TechCrunch, and more.<\/em><\/strong><\/h6>\n<\/div>\n

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Social Media Profiles<\/em><\/strong><\/h5>\n
LinkedIn: https:\/\/in.linkedin.com\/in\/gauravsharma11<\/a><\/em><\/strong><\/h6>\n
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Twitter: https:\/\/twitter.com\/Gaurav_Sharma11<\/a><\/em><\/strong><\/h6>\n
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<\/p>\n","protected":false},"excerpt":{"rendered":"

Wondering what the future of influencer marketing looks like? We\u2019ve got your back. Here are 8 predictions that will guide your strategy in 2022 and beyond.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1111","post","type-post","status-publish","format-standard","hentry","category-all"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p82Top-hV","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/posts\/1111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/comments?post=1111"}],"version-history":[{"count":5,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/posts\/1111\/revisions"}],"predecessor-version":[{"id":1148,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/posts\/1111\/revisions\/1148"}],"wp:attachment":[{"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/media?parent=1111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/categories?post=1111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clicktotweet.com\/blog\/wp-json\/wp\/v2\/tags?post=1111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}