document.write(''); document.write('
'); document.write(' '); document.write('

The simpler, cleaner you can tie this thread of simplicity through the problem, outcome, measurement, barrier and next steps, the more you can build momentum, and the easier it is to communicate and be able to get buy-in and commitment across several different stakeholders. Andy Murray via @mybigquest

'); document.write('
Click To Tweet
'); document.write('
'); document.write('
');