document.write(''); document.write('
'); document.write(' '); document.write('

An objective is something you want to achieve. An outcome is something that your customer, whoever that is, whether it\'s an end customer or an internal stakeholder, how you want to see their life changed, and how it\'s going to feel when their life is changed. Andy Murray via @mybigquest

'); document.write('
Click To Tweet
'); document.write('
'); document.write('
');