document.write(''); document.write('
'); document.write(' '); document.write('

I love the evidence-based approach to marketing, but I also like that it puts a premium on the quality of the creative that has to break through. If the creative isn\'t going to break through, then it\'s not going to work. Sean Womack via @mybigquest

'); document.write('
Click To Tweet
'); document.write('
'); document.write('
');