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document.write('    <p class="ctt-font-original">Verbal and visual cues help to establish a brand, build consumer recognition, create consumer expectation, and encourage customer loyalty. The effort is ongoing, and is a constant reminder of your brand and your desire to serve the changing needs of your target market. ');
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document.write('via @finandmrkt (https://bit.ly/brand-rules)</p>');
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