Author Archives: Heather Casper

When it comes to social media platforms, where there’s change, there’s outrage. A look at Twitter’s trending topics in early February 2017 reveal #RIPTwitter with thousands of 140 character grievances. Why? Despite the platform’s overall turbulent past, the seemingly massive protest was in reference to a single change. Twitter switched its timeline to an algorithm-based […]

According to a report from Forrester Research, the average business will have allocated 30% of its marketing budget to online channels by the end of 2016. With so much money going to online advertising, how do small or medium-sized businesses (SMBs) — which often rely on part time employees to manage social media marketing — […]