Author Archives: Lilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient for a Global Women Champions Award for her outstanding contribution and leadership in business.

How do you know which tweets actually get people to take action? How do you make sure you’re accurately tracking the success of your Twitter campaigns? While it’s quite easy to track clicks and see how much traffic and conversions you’re getting from Twitter, web analytics are actually quite limited when it comes to social […]

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