As of March 2019, there were approximately 330 million monthly active users on Twitter. Additionally, over 500 million tweets are sent out daily. That’s why, regardless of your industry or target audience, you can’t ignore this platform.

If you’ve been using Twitter for a while now but aren’t getting enough engagement, then it’s time to develop a strategy to grow it.

How to Increase Engagement on Twitter

Engagement on Twitter majorly depends on the content of your tweets, the times you post, and the hashtags you use. You can use several strategies to win the Twitter game. Here are the nine most important ones to help you up your Twitter game:

1. Add Graphics to Make Your Content Visible

While tweets with only text may go unnoticed, tweets with visual elements have the power to grab users’ attention. They are easier to consume and can catch the attention of users.

Thus, your goal should be to create more tweets with visual content. Try adding images and videos to your tweets to make them more engaging.

Here’s how Microsoft Surface is making the most out of the platform by using images and graphics.

Image via Twitter

2. Create Polls to Engage Users

People like to offer their opinions and suggestions. On Twitter, you can make use of this tendency to boost engagement on your posts.

Twitter Polls allows you to ask questions in the form of polls where you can give several choices for answers. This is one of the best ways to engage people and find out more about them.

Twitter Polls are not only good for engagement but also provide you insights on what your customers or visitors think about certain things. You can ask them questions about what they’d like to see on your profile. This can help you create more tailored content for them.

Alternatively, you can use Cortex to find out what type of creative content your audience is looking for. Through data and insights, you’ll be able to personalize your content better for your audience.

Furthermore, your followers feel valued when you ask questions and want to know their opinions. This helps in building trust and loyalty while making your brand identity stronger.

For instance, McDonald’s used polls to promote their McRib Season on Twitter through polls.

Image via Twitter

Some quick tips for creating better Twitter Polls:

• Keep it short and simple.
• Questions should be related to your products, services, or brand.
• Try to post one Twitter Poll per week.

3. Communicate with People on Twitter

Another good way to improve Twitter engagement is to get in touch with people in your niche. Yet another way to go about it is to respond to the people who might be interested in products, services, or topics in your industry.

You can find interested people by searching for a relevant hashtag. You can then initiate a conversation with them to find out what they are exactly looking for, tell them your brand story, or interact accordingly.

Doing this regularly can help improve your engagement, and some of the users may even end up following you.

Additionally, you can use Twitter chats to communicate with other users in real-time. You can also provide valuable information to them, such as links to your blog posts. This can help you build a rapport with them, and this, in turn, can help boost your engagement.

4. Use Proper Hashtags

Twitter is the platform where hashtags originated, and you can use them to deliver your content to the right people. Using the right hashtags will help make sure that more people who are interested in those topics will get to see your tweet.

As a result, your tweets would be visible, even those users who aren’t already following you. This can increase your chances of getting more engagement.

5. Pin Your Best Tweet

If you want every follower or profile visitor to notice a particular tweet, then pin that on your profile. The pinned tweets remain static on the top of all your other tweets, even if you tweeted them months ago.

Since the rollout of this feature in 2014, big brands and marketers have been actively using it to boost engagement. The pinned tweet can be changed whenever you want. Just pin a new tweet, and it will replace the existing one automatically.

To get the maximum engagement possible on a tweet, it’s a good idea to pin it. This would ensure that most users visiting your profile would notice it. To ensure that you get the best out of such tweets, use quality images, catchy captions, and a strong call-to-action (CTA).

Note how Windows has used people in their images and come up with attractive captions to drive engagement. They’ve also pinned the tweet to increase engagement.

Image via Twitter

6. Tweet More Often

While there is no ideal number of tweets to be posted every day or week, you should tweet more often.

By increasing the frequency of your tweets, you can remain in the feeds of your followers and other users who are searching for things through hashtags.

While posting frequently is important, it’s also necessary to get your timing right. If you post at peak times, there will be a greater chance of reaching more users and getting a higher engagement rate.

However, it can be difficult to post at those times every day. In such a situation, you can leverage Twitter scheduling tools to schedule your posts. This way, you can ensure that your posts are published at the right times.

7. Share Others’ Content

It’s good to mix things up every once in a while. If you keep sharing your brand’s content all the time, it might alienate your followers as they may feel that you’re just going around tooting your own horn.

A great way of avoiding this situation is by sharing informational content published by others. This can help improve your engagement as well.

If you share the content of other brands, they might do the same for you. This, in turn, can increase your reach and engagement as well. It can also strengthen your relationships with other brands.

8. Share Live Tweets

Live tweets are ones that you post to give updates regarding a particular event. For instance, if you’re attending a conference, then you could share images and other tweets about the conference simultaneously. Don’t forget to use related hashtags for extended reach.

Many Twitter users may be following the event’s hashtags, and this can help you reach out to them. If you post regularly, more of your tweets will come up on the hashtag’s feed, and this can increase your engagement.

9. Don’t Obsess Over Your Products and Services

Tweeting all the time about your products and services is one of the biggest mistakes your brand can make.

You should post things that are relevant to your niche, but they don’t necessarily need to be related to your products and services. It’s great to tweet about your products and services once in a while, but it shouldn’t become the norm.

You should also consider sharing festival greetings, memes, and other content to engage your audience. This can help you engage even those users who might not be searching for your products or services.

Wrapping Up

Twitter is a great platform to promote your brand and to unlock its real potential. But to get the best results, you need to follow the platform’s best practices.

Create high-quality content, use polls, and incorporate the right hashtags into your tweets. Pin your best tweets to give them additional exposure. Tweet frequently and at times when they can make the most impact. Share informational content to build your brand and keep tweeting when you’re attending a live event.

Which of these tips do you find the most effective? Let us know via the comments below.

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