Author Archives: Shane Barker

Shane Barker is a digital marketing consultant for 15 years with an emphasis on influencer marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Social media is a powerful way of reaching billions of people. You can use it to drive traffic, increase brand awareness, lead generation, or sales. About 90.4% of millennials use it and 77.5% of people from Gen X are social media users too. With the possibility of reaching so many people through social media, you […]

Twitter is a true juggernaut of social media. This social platform generated a total revenue of 908.84 million in the 4th quarter of 2018. The platform witnessed a 20% increase in revenue from the previous quarter. So, you can imagine the amount of potential Twitter carries and how it can help your brand to expand […]

As of 2018, there are 321 million monthly active Twitter users all over the world. Brands are using Twitter to expand their reach and tap new and diverse markets. Search engines like Google use signals from social media to determine the rankings of your website. Parameters like comments, shares, and likes actually impact the ranking […]

Influencer marketing and social media go hand in hand. Most influencers have their own accounts on social media. With over 500 million tweets being sent out every single day, Twitter is one of the biggest social media networks. Twitter’s study showed that as many as 40% of users made a purchase after seeing an influencer’s […]

Everyone who owns a business constantly looks for ways to grow it. And one of the most effective ways to do so is to gain more visibility on social media. But how exactly do you use social media to grow your business? Facebook’s recent policy changes have made it pretty tough for brands to get […]