Author Archives: Shane Barker

Shane Barker is a digital marketing consultant for 15 years with an emphasis on influencer marketing in the last 5 years. He is specialized in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

Hashtag tracking can prove to be a great way of understanding the progress of your social campaigns. Here’s how you can leverage it to your advantage.

Wondering if it’s worth the trouble to create and maintain a blog for your business? Read on to learn the main benefits your business can get from blogging.

Want to learn how you can leverage social media to promote your webinar and get more attendees? Here’s the complete list of strategies that you can use.

Want to boost your social media presence and grow your small business using social media marketing? Use these 7 effective tips to achieve your business goals. Social media marketing is an effective and affordable way for small businesses to reach their target audiences. You can find, engage, and convert relevant leads using social media. Even […]

As of March 2019, there were approximately 330 million monthly active users on Twitter. Additionally, over 500 million tweets are sent out daily. That’s why, regardless of your industry or target audience, you can’t ignore this platform. If you’ve been using Twitter for a while now but aren’t getting enough engagement, then it’s time to […]

Social media is a powerful way of reaching billions of people. You can use it to drive traffic, increase brand awareness, lead generation, or sales. About 90.4% of millennials use it and 77.5% of people from Gen X are social media users too. With the possibility of reaching so many people through social media, you […]

Twitter is a true juggernaut of social media. This social platform generated a total revenue of 908.84 million in the 4th quarter of 2018. The platform witnessed a 20% increase in revenue from the previous quarter. So, you can imagine the amount of potential Twitter carries and how it can help your brand to expand […]

As of 2018, there are 321 million monthly active Twitter users all over the world. Brands are using Twitter to expand their reach and tap new and diverse markets. Search engines like Google use signals from social media to determine the rankings of your website. Parameters like comments, shares, and likes actually impact the ranking […]

Influencer marketing and social media go hand in hand. Most influencers have their own accounts on social media. With over 500 million tweets being sent out every single day, Twitter is one of the biggest social media networks. Twitter’s study showed that as many as 40% of users made a purchase after seeing an influencer’s […]

Everyone who owns a business constantly looks for ways to grow it. And one of the most effective ways to do so is to gain more visibility on social media. But how exactly do you use social media to grow your business? Facebook’s recent policy changes have made it pretty tough for brands to get […]