One of the biggest challenges of running a business is making the best out of the available marketing resources.

But then, a number of businesses fail to do so. And while this may not particularly harm them, it sure weighs down their progress. One such important resource that must be leveraged is Twitter.

With a user base of over 335 million, Twitter is sure populated with a whole lotta prospects that your business can connect with. But for that to happen, you’ll need to know the key to unlocking twitter engagement. The key to making the most out of it. The key that a number of brands have known and used for their best.

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Many people do not find it necessary to think about building a personal brand. To them, a brand is a concept associated with celebrities and famous people around the globe. Essentially, a personal brand is an important signature that portrays your persona to the world. Personal brands have a huge impact on what you do.

Online studies reveal the potential that a person’s brand can bring towards achieving life objectives. With this in mind, the question that lingers is how can one build a personal brand? Twitter is a social platform that holds immense potential in building your brand. Its versatile and dynamic appeal makes it easy for anyone who has basic skills to create an impactful personal brand. Let us have a look at important tips that will help you in building your personal brand on Twitter.

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Social media is a powerful way of reaching billions of people. You can use it to drive traffic, increase brand awareness, lead generation, or sales. About 90.4% of millennials use it and 77.5% of people from Gen X are social media users too.

With the possibility of reaching so many people through social media, you can use it to generate leads for your business.

All you need to do is identify your target audience, connect and engage with them, and get them to your landing page. Sound complicated? Let’s look at how you can boost your lead generation efforts with social media.

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Twitter is a true juggernaut of social media. This social platform generated a total revenue of 908.84 million in the 4th quarter of 2018. The platform witnessed a 20% increase in revenue from the previous quarter.

So, you can imagine the amount of potential Twitter carries and how it can help your brand to expand your reach. Businesses can leverage this platform to tap into new markets, drive sales, and gain new customers. It can also help you increase visibility and build the credibility of your brand.

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Social media is taking over in terms of marketing strategy. It’s easy to think that if your business regularly uses Twitter, Instagram or Facebook that you’ve done all that is required in digital marketing. However, WordPress accounts for around 80% of the internet. As businesses, it is important to take advantage of the services WordPress has to offer.

With so many businesses using WordPress, competition is high. But if you concentrate on a few key areas you’ll have the edge to use WordPress to your business’s advantage.

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As of 2018, there are 321 million monthly active Twitter users all over the world. Brands are using Twitter to expand their reach and tap new and diverse markets. Search engines like Google use signals from social media to determine the rankings of your website. Parameters like comments, shares, and likes actually impact the ranking of your website.

Twitter is no different. If you can optimize your Twitter account, it will also help you improve your search engine rankings. When done correctly, Twitter can help you boost the rankings of your website on different search engines.

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Twitter is still one of the best social media platforms for growing your business. While it’s not the largest social site, it has a distinctive format that isn’t served by Facebook, Instagram, LinkedIn or anyone else.

However, many businesses don’t get the kind of results from Twitter that they’d like to see. You may need to make a few adjustments to get the most out of this unique social media site. Here are seven tips to help you leverage Twitter more effectively.

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How do you know which tweets actually get people to take action? How do you make sure you’re accurately tracking the success of your Twitter campaigns?

While it’s quite easy to track clicks and see how much traffic and conversions you’re getting from Twitter, web analytics are actually quite limited when it comes to social media. But there is a solution to help you test, optimize and improve your Twitter marketing…leveraging UTM tracking links.

In this blog post, I’m going to show you how to leverage UTM tracking links to grow your Twitter.

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What is Gutenberg, you ask? From WordPress.org:

“Take your words, media, and layout in new directions with Gutenberg, the WordPress editor we’re currently building.”

It is named after Johannes Gutenberg, who invented a printing press with movable type more than 500 years ago. The current visual editor requires a lot of us to utilize shortcodes and HTML to make things work. Gutenberg aims to solve this problem once and for all. You can read all about the new editor here.
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Influencer marketing and social media go hand in hand. Most influencers have their own accounts on social media. With over 500 million tweets being sent out every single day, Twitter is one of the biggest social media networks.

Twitter’s study showed that as many as 40% of users made a purchase after seeing an influencer’s tweet. This makes Twitter a great place to promote your e-commerce business. However, according to a study by Collective Bias, less than 2% of customers are influenced by Twitter on purchase decisions.

This is why you need to modify your strategies to shine on Twitter. Your influencer marketing campaign needs to be planned well in order to deliver a high ROI. Let’s take a look at how you can do influencer marketing on Twitter.
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