While Twitter doesn’t have as many members as Facebook, it may be just as influential as its larger rival. Think of how often you read about tweets from famous people every day, from actors to athletes to the President. Twitter’s unique format of extremely brief messages fills a gap. People may not have time to read an article or watch a video but they can absorb a tweet in seconds. Twitter is an essential resource for growing your business. At the same time, if you want to be seen among all the competition, you need a definite strategy. Let’s look at 10 distinct ways that this social media platform can help you build your brand.
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Last month we released our new Click To Tweet Google Chrome Extension, and so far the feedback has been positive!
If you haven’t installed the extension yet, definitely do so as it makes it even easier to use Click To Tweet on any website you visit. You can create and share a Click To Tweet link just by clicking a button in your Chrome browser. A Click To Tweet window will appear pre-filled with information about the site you are on and make it easy to customize and create a new link.
The new extension also adds a context menu item that allows you to select any text, right-click it, and select the Click To Tweet option to automatically create a new Click To Tweet link using the text you’ve selected.
If you’ve already been using it, can you please write a review for us?
This week, we’ve launched our own Google Chrome Extension that makes it even easier to use Click To Tweet on any website you visit. Now, you can create and share a Click To Tweet link just by clicking a button in your Chrome browser. A Click To Tweet window will appear pre-filled with information about the site you are on and make it easy to customize and create a new link.
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Recently, we emailed our customers asking for them to share any specific feature ideas or improvements we could make to Click To Tweet that would help make their lives easier. We were excited to see many of you respond and share your thoughts.
We’ve already begun working on implementing some of the changes that were suggested, and while we aren’t quite finished yet, we have made some improvements that were mentioned so we’d like to share them.
Updated interface for viewing, searching your CTT links
We’ve changed the interface for how you view your links in the dashboard. The new layout is more like a spreadsheet and is much easier to view larger lists of links. It also supports sorting by any field and, as requested, includes a search box making it easy to find links in the current folder.
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Twitter was designed as the social media site for very short messages. For years, the limit was 140 characters. Then, in November of 2017, Twitter doubled this, allowing for 280 characters. Actually, this feature was released incrementally over the fall. Although there were press releases and an official announcement, many people were not aware of it. Most of the discussions were on blogs specializing in technology or social media, such as TechCrunch. Now that the changes have been in effect for a few months, it’s interesting to look at the results and whether or not this change has significantly altered the way people use Twitter.
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We’ve taken a big step towards bringing the functionality of our WordPress plugin and our web app closer together. The same themes you can use to display your ClickToTweet links in WordPress are now available as a Javascript embed from inside the ClickToTweet app.
Twitter has introduced a couple of important updates in the last few months. Although various news and tech sites have reported these changes, many users are still not aware of them. First of all, the allowable number of characters in a tweet has doubled from 140 to 280 characters. On December 12, 2017, Twitter announced another new feature that has the potential to truly transform the way people use the social media site.
It’s now possible to connect a series of tweets and create long threads. This, in effect, lets you write long-form posts as you can on Facebook, LinkedIn, Medium, Tumblr or, of course, your own blog. Combined, these new features mean that Twitter is gradually moving away from the original concept of short tweets. Let’s look at how Twitter has moved in this new direction in stages and some of the implications of these changes.
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As Twitter has increased the long-standard character limit from 140 to 280, we’ve updated our web app and Click To Tweet WordPress plugin to do the same. The changes are available immediately for our web app. However, you will need to upgrade your WordPress plugin in order to take advantage of the higher limit.
We suggest you give it a try. Through Twitter’s own testing, they revealed that users that took advantage of the higher character limit received “more engagement (Likes, Retweets, @mentions), got more followers, and spent more time on Twitter.”
Paid users can also go back and edit their existing CTT links and expand them beyond the previous 140 character limit (free users can do this with up to 5 of their saved links).
Happy (Click To) Tweeting!
Social media sites have long been criticized for not doing enough to stop online bullying, harassment, “fake news,” hate speech and other such problems. In some cases, these platforms are used by extremists to encourage violence or terrorism. At other times, individuals, whether celebrities or ordinary citizens are targeted by bullies and trolls. Twitter, in particular, has come under fire for its vague and inconsistent policies on these matters. The company has recently released a calendar describing its plans to crack down on issues such as violence, hate speech and sexual content. Among the issues addressed are:
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Twitter, which has already been around for 11 years, is a powerful marketing tool for businesses of all types and sizes. While not as large as Facebook, it provides features and benefits you can’t get anywhere else. Many people, however, don’t utilize or even know about all of the ways you can market yourself or your business on Twitter. While it’s helpful to create engaging tweets, there’s much more you can do as well. Let’s look at some innovative strategies for Twitter marketing.
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