Twitter is still one of the best social media platforms for growing your business. While it’s not the largest social site, it has a distinctive format that isn’t served by Facebook, Instagram, LinkedIn or anyone else.

However, many businesses don’t get the kind of results from Twitter that they’d like to see. You may need to make a few adjustments to get the most out of this unique social media site. Here are seven tips to help you leverage Twitter more effectively.

(more…)

How do you know which tweets actually get people to take action? How do you make sure you’re accurately tracking the success of your Twitter campaigns?

While it’s quite easy to track clicks and see how much traffic and conversions you’re getting from Twitter, web analytics are actually quite limited when it comes to social media. But there is a solution to help you test, optimize and improve your Twitter marketing…leveraging UTM tracking links.

In this blog post, I’m going to show you how to leverage UTM tracking links to grow your Twitter.

(more…)

What is Gutenberg, you ask? From WordPress.org:

“Take your words, media, and layout in new directions with Gutenberg, the WordPress editor we’re currently building.”

It is named after Johannes Gutenberg, who invented a printing press with movable type more than 500 years ago. The current visual editor requires a lot of us to utilize shortcodes and HTML to make things work. Gutenberg aims to solve this problem once and for all. You can read all about the new editor here.
(more…)

Influencer marketing and social media go hand in hand. Most influencers have their own accounts on social media. With over 500 million tweets being sent out every single day, Twitter is one of the biggest social media networks.

Twitter’s study showed that as many as 40% of users made a purchase after seeing an influencer’s tweet. This makes Twitter a great place to promote your e-commerce business. However, according to a study by Collective Bias, less than 2% of customers are influenced by Twitter on purchase decisions.

This is why you need to modify your strategies to shine on Twitter. Your influencer marketing campaign needs to be planned well in order to deliver a high ROI. Let’s take a look at how you can do influencer marketing on Twitter.
(more…)

Click to Tweet is one of the most useful applications for generating more engagement for your content (although we’re definitely biased). You can encourage readers to tweet all kinds of content and easily share your message to gain more traffic, followers, and even conversions.

Many users, however, think that Click to Tweet is only for your blog. The truth is that you can use it in many other ways as well! Here are 10 alternative uses for Click to Tweet to help you get even more out of this application.
(more…)

Everyone who owns a business constantly looks for ways to grow it. And one of the most effective ways to do so is to gain more visibility on social media. But how exactly do you use social media to grow your business?

Facebook’s recent policy changes have made it pretty tough for brands to get visibility. However, Instagram and Twitter still hold great potential for businesses looking to promote themselves on social media.

93% of people who follow businesses on Twitter said they planned to make a purchase from them. 68% of them have admitted to buying something at least once from businesses they follow on Twitter. It’s a great platform to build relationships with your customers and also to engage with them.

If you’re still trying to figure out how to use Twitter to grow your e-commerce business, we’ve got you covered. All you need to do is to invest some time into understanding the basics of promotion on Twitter.
(more…)

While Twitter doesn’t have as many members as Facebook, it may be just as influential as its larger rival. Think of how often you read about tweets from famous people every day, from actors to athletes to the President. Twitter’s unique format of extremely brief messages fills a gap. People may not have time to read an article or watch a video but they can absorb a tweet in seconds. Twitter is an essential resource for growing your business. At the same time, if you want to be seen among all the competition, you need a definite strategy. Let’s look at 10 distinct ways that this social media platform can help you build your brand.
(more…)

Last month we released our new Click To Tweet Google Chrome Extension, and so far the feedback has been positive!

If you haven’t installed the extension yet, definitely do so as it makes it even easier to use Click To Tweet on any website you visit. You can create and share a Click To Tweet link just by clicking a button in your Chrome browser. A Click To Tweet window will appear pre-filled with information about the site you are on and make it easy to customize and create a new link.

The new extension also adds a context menu item that allows you to select any text, right-click it, and select the Click To Tweet option to automatically create a new Click To Tweet link using the text you’ve selected.

If you’ve already been using it, can you please write a review for us?

Click Here to Install or Write a Review

This week, we’ve launched our own Google Chrome Extension that makes it even easier to use Click To Tweet on any website you visit. Now, you can create and share a Click To Tweet link just by clicking a button in your Chrome browser. A Click To Tweet window will appear pre-filled with information about the site you are on and make it easy to customize and create a new link.
(more…)

Recently, we emailed our customers asking for them to share any specific feature ideas or improvements we could make to Click To Tweet that would help make their lives easier. We were excited to see many of you respond and share your thoughts.

We’ve already begun working on implementing some of the changes that were suggested, and while we aren’t quite finished yet, we have made some improvements that were mentioned so we’d like to share them.

Updated interface for viewing, searching your CTT links

We’ve changed the interface for how you view your links in the dashboard. The new layout is more like a spreadsheet and is much easier to view larger lists of links. It also supports sorting by any field and, as requested, includes a search box making it easy to find links in the current folder.
(more…)