Twitter packs a ton of value and ROI for brands that know how to use the platform.

It’s superb for brand awareness, customer service, sharing your brand ethos, and driving traffic to your company website. To reap all these Twitter marketing benefits and more, you need raving fans.

But here’s the thing.

12% of people claim they unfollowed a company on Twitter in the last few days. So if you aren’t vigilant, your fan base will shrink and you won’t enjoy the benefits.


Hashtags may have started out as a way to categorize similar content under the same roof. However, their purpose has gone well beyond that. Brands have started to use hashtags to grow the reach of their posts.

How so?

When you use hashtags in a post, the posts will show up in the hashtag feed, and this, in turn, can increase their reach. But the purpose of hashtags has moved beyond that as well. You can now use them to track the progress of your campaign to understand if you’re doing things right.

So, how can you use hashtag tracking to understand how effective your social media campaign was?

Let’s find out.


Email and social media are two of the most powerful marketing platforms, and they’re even more effective when used together. While some marketers approach each channel separately, more and more companies are starting to combine their marketing platforms for a more cohesive customer experience.

In this article, we’ll cover some of the most effective ways to combine your social media and email marketing strategy. Interacting with users on multiple platforms will improve your outreach and encourage cross-channel engagement, helping you move leads through the sales cycle and convert more first-time visitors into loyal customers.


Image by Megan Rexazin from Pixabay

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. That number was reached and surpassed in 2020. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. Why? What happened?

Global events have caused most of the world’s population to be movement-restricted and remote-working. We’re all glued to various screens more than ever. And with the growth in video consumption has come an accompanying increase in video marketing. (more…)

After a year of dealing with the unexpected and having all of your marketing plans tossed out the window, you may have your eye on 2021 as the year of your big marketing comeback.

Whether you’re looking to promote an ecommerce store, a podcast, a local business, a blog, or just yourself, one thing is certain – Twitter should be part of your marketing plan.

Often overlooked for other social media channels (ahem, I’m talking to you, Facebook fans), Twitter remains largely untapped for its marketing potential in most industries. Sure, it’s not ideal for every marketer, but for some it can be the gem in that marketing toolbox.


Blogging has been a big buzzword for a while now. It has become an essential part of inbound marketing for small and big businesses. The catch is that writing blog posts requires time, skill, dedication, and effort.

That is a deterrent for many entrepreneurs.

If you are in the same boat, it’s time to rethink your strategy. Sure, it does require a lot of work, but it can also help you grow your business.

Still on the fence about business blogging?


Want to learn how you can leverage social media to promote your webinar and get more attendees? Here’s the complete list of strategies that you can use.

Creating or hosting a high-quality webinar is one thing. However, marketing it and getting people to attend it is a whole different ball game.

To promote your webinar, you’ll need to use different marketing methods, and social media works out as a great way to go about it. (more…)

Networking is an important aspect of growing your business and personal brand. It gives you the opportunity to connect and collaborate with like-minded people while improving brand visibility in the process.

One such social network that’s known for making conversations is Twitter.

Want to boost your social media presence and grow your small business using social media marketing? Use these 7 effective tips to achieve your business goals.

Social media marketing is an effective and affordable way for small businesses to reach their target audiences. You can find, engage, and convert relevant leads using social media.

Even though it is a highly competitive and dynamic environment, there are some things that never change. If you know how to do it right, social media marketing can help you grow your business multifold. (more…)

Everyone knows they need to market on social media.

And while a lot of people know that Twitter is one of the important social networks for marketing, not as many know the best tricks and tactics for the site.

So in this article, I’ll give you a run-down of the 9 best hacks for marketing on Twitter.

These run from the more fundamental hacks, to some more unique ones. But all of them are great additions to your marketing arsenal.

What are we waiting for? Let’s get started with the first one: (more…)